Web Site Promotion
Devloping web site traffic is 1/4 art and 3/4's science
So… how do you develop web site traffic or do quality web site promotion?
Face it. Computers do what they’re told, nothing more, nothing less. Understanding how search engines work, then taking advantage of their preferences isn’t hard. You just have to read technical journals endlessly, modify page pages consistently, and always keep in mind the scores of things they are seeking on each and every one of your pages, and be able to absorb the bulk of it!
Feeling overwhelmed? You should!
Search engines use complex algorithms to determine natural listings. Of course each engine is different but in the aggregate we estimate they may examine and ‘grade’ as many as 80 different web site characteristic. If your ‘grade’ is 2% lower than the highest score and there are merely 6,800 results then your listing will be buried somewhere around Page 14, and results can commonly number in the tens of thousands or even millions relegating your site to Page 950 or worse.
Developing web site traffic takes knowledge, skill and patience. Strategies should be site, industry and location specific. Successful web site promotion strategies for a golf course would be vastly different than for a jeweler or for a computer repair shop, etc. and knowing the correct approach for each makes a world of difference. No matter what anyone says, one size does not fit all online. Can you go it alone? Absolutely! The real question to ask yourself is: “How long can you afford to lose sales?”
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