Search Engine Marketing & Internet Marketing Quiz: Answer 15 simple questions to grade your web site’s search engine and consumer marketing IQ.

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Search Engine & Internet Marketing IQ Quiz

Most web sites have but one mission: online marketing to create sales! To effectively do that they must do three things. 1) Attract search engines 2) Attract users 3) Convert users to buyers.

Search engines tend to work differently so there are few universal rules, but on average, just a few points difference in their ranking algorithm will bury you several pages deep in their results. To help you, we have provided the following quiz: it’s designed to probe common Internet marketing weaknesses & deficiencies.

Search Engine Marketing Request Form

There are 15 questions and a possible 109 points. In each case, select the answer that is most correct. It will give you a score and remarks upon completion.

Do your URLs consistently contain an assortment of your primary key words? Help
	Yes
	No
	I don't know

How many inbound links are there to your website? Help
	More than 100
	More than 50
	More than 20
	More than 5
	I don’t know

Are your <title> tags for each page unique and contain an assortment of your key words? Help
	Yes
	No
	I don’t know

Do your META Descriptions contain complete, logical sentences, liberally using keywords? Help
	Yes
	No
	I don’t know

How often do you update information on your web page? Help
	Daily
	Weekly
	Monthly
	Quarterly
	Annually or less

How easy to navigate would you say your web site is?
	Very easy, it’s quite intuitive
	Fairly easy
	Its satisfactory
	Not good, I get complaints

How attractive would you say your web site is, really?
	Among the best anywhere
	Quite attractive
	Better than most of my competition
	Its satisfactory
	Not good, I get complaints

Reading from top to bottom, left to right, are the first words on your pages complete thoughts containing varied keywords? Help
	Yes, always
	Mostly
	Sometimes
	I don’t know

Do the captions on your pages typically contain your keywords? Help
	Yes, always
	Mostly
	Sometimes
	Never or I don’t know

On average, how many words are on each of your pages?
	More than 1,500
	More than 1,200
	More than 900
	More than 500
	More than 300
	More than 200
	Less than 100

Are there any pages on your web site that have hardly any text, do not work, or are “Under Construction?”
	Several
	A few
	None

Are there broken links in your web page?
	Several
	Maybe a few
	None

Is your site created by the use of templates?
	Yes
	No

Do your photos and graphics typically use <alt> tags? Help
	All of them do
	Unique graphics do
	None
	I don’t know

Is there a clearly posted business mailing address and phone number on your web page?
	Yes
	No

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